Première Baby Limited is a family business based in Sussex headed up by Olivia Askaroff. Moba® was a result of a combination of ideas formulated by Olivia and her family.
The Askaroff’s know the industry well having worked in both nursery retail and manufacturing.
‘We have consulted buyers, midwives, health visitors and other leading childcare experts during the design process to get Moba® just right.’ says Olivia. ‘We are really excited about Moba®. We love it and we know you will too.’